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Making the decision to change your brokerage model can be tedious, writes broker Sean McConnell. It's not just about splits and logos; it's about future-proofing your business.
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If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for those who already know you, because that's where the easiest conversions live.
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At Inman Connect New York, American Real Estate Association co-founder Jason Haber spoke about real estate's reputation and why there's room for two national real estate trade groups.
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